Healthcare advocacy in 2025: Our trends and predictions

We’re a couple of months into the new year, and certain 2025 trends are already taking shape—in technology, policy and consumer sentiments. Some, like the proliferation of AI, are not new; others, driven by more recent happenings, are still developing. Many could affect the healthcare industry at large—and the healthcare advocates who work within it. Read on for our predictions about how these trends will play out, and what healthcare advocates can do to navigate them. 

Healthcare advocacy prediction #1: 

AI will make healthcare advocacy easier

If it seems like Artificial Intelligence (AI) is everywhere you look, that’s because it is! In healthcare advocacy, AI technologies are increasingly being integrated into software and technology that advocates use every day to streamline administrative processes. And while it might come with a learning curve, mastering it can give advocates back time—to spend on helping their clients navigate their healthcare journeys.

Beyond simple administrative tasks, AI can analyze patient data to provide advocates with clearer, easier insights on their cases—allowing them to provide a more personalized care experience.

How advocates should react

Put simply, advocates should keep a curious and open mind when it comes to AI. The easiest place to start is by digging into the AI features of the tools they already use—and identifying ways to work them into their daily workflow. Advocates should also explore new tools that leverage AI and other technologies to relieve administrative burden. 

Vitafy’s vSuite software offers comprehensive tools designed to streamline and enhance patient case management, billing and communication—and new AI features take things even further. For example, vSuite’s case management platform will soon leverage AI to generate concise summaries of case histories, saving advocates time spent combing through extensive notes. 

Healthcare advocacy prediction #2: 

Policy changes will keep advocates on their toes

Every new presidential administration ushers in changes, and the political landscape in 2025 is changing faster than ever. Significant policy reforms are affecting healthcare delivery—and healthcare advocates must remain vigilant to navigate these changes effectively.

From executive orders affecting certain types of care and to budgetary decisions at the federal level—including medical research funding—policy changes will soon trickle down to patients. 

How advocates should react

To effectively respond to policy changes, advocates must regularly monitor policy updates and healthcare regulations to anticipate and adapt to changes. Advocates can also work to keep patients informed about how policy changes may affect their care and guide them through any necessary adjustments. Advocates can use vSuite communication tools—like emails and messaging—to make this patient communication easier. 

Healthcare advocacy prediction #3: 

Social and financial trends will make healthcare advocacy more important than ever

In addition to political shifts, changes to social sentiments and financial landscapes are amplifying the importance of the role of a healthcare advocate. 

For example, a growing emphasis on health equity—or reducing disparities in healthcare access and outcomes—is carving out an even bigger space for advocates. Because advocates are essential in advocating for patients, they’ll have more of a spotlight in 2025 to underscore the importance of equitable care.

On the other side of the coin, financial trends are creating tension between social sentiments and business realities. For example, the increasing involvement of private equity in healthcare has raised concerns of too much emphasis on profits over patient care. Regardless of whether or not advocates work to affect change in this area, they will play an increasingly important role in advocating for the highest quality care at the lowest cost to their patients. 

How advocates should react

Advocates can keep a finger on the pulse of changes happening to healthcare systems within their community—both socially and financially driven. This will allow them to adapt their patient advocacy techniques more quickly and effectively, and help their patients stay one step ahead. Case management tools within the vSuite software allow advocates to more easily pivot in reaction to changes—seamlessly communicating with their patients’ doctors to ensure the highest level of care. 

No matter what changes 2025 brings, healthcare advocates will continue to play a vital role in the modern healthcare landscape. By embracing technological advancements, staying abreast of policy changes, and actively informing their patients, advocates can continue to champion patient care and navigate the complexities of the healthcare system effectively.

To learn more about how vSuite can help make it all a little easier, schedule a demo today.